By the mid-1960s, FAME had established itself as a unique destination for artists of all genres. Backed by the now-famous “Swampers” and “Fame Gang” house bands along with FAME’s legendary lead guitarists Duane Allman, Eddie Hinton, Reggie Young and Travis Wammack, FAME delivered hits for Etta James, Clarence Carter, Wilson Pickett, Lou Rawls, Little Richard and Aretha Franklin, cementing the Muscle Shoals Sound and FAME’s reputation for sonic excellence.
By the 1970s, FAME had established Muscle Shoals as an international draw, attracting artists from around the world. And FAME has stayed strong ever since, hosting talent like Alison Krauss, Demi Lovato, The Raconteurs, Steven Tyler, Ann Wilson, the Revivalists and countless more.