IK Multimedia's CEO and founder, Enrico Iori, has been talking to Computer Music magazine in their January 2013 issue. Their feature examined how far music making had come on the iOS platform. As the head of a leading and influential global developer of music software, his opinions are particularly interesting.
IK Multimedia's CEO and founder, Enrico Iori, has been talking to Computer Music magazine in their January 2013 issue. Their feature examined how far music making had come on the iOS platform. As the head of a leading and influential global developer of music software, his opinions are particularly interesting.
They began by asking Enrico his thoughts on the music making potential of the iOS platform. He explained to them:
"We immediately realised the great potential of this platform for musicians and that's why we decided to develop for iOS."
"We were fascinated by the possibilities that a multitouch interface offers to users and developers, as subsequently demonstrated by devices such as the iPad. Mobility and the ability to create music anywhere, not just in the studio, has always been a very important factor for musicians"
Enrico was then asked how he reacts to the accusation of some people that iOS apps are just toys:
"This is more or less the same comment people were making about using a computer for creating music back in the '90s, and yet today probably 99.99% of production is computer based."
He then goes on to say:
"Developing for iOS has forced us to streamline our approach to feature, usability and the user interface due to the restricted power that these devices offer, and in the case of the iPhone, the minimalist user interface space."
Computer Music's final comments confirm their agreement with Enrico's points: "There's a place for both iOS and desktop apps. iPad and iPhone music making tools are getting better all the time, but the trick is to focus not on the features that they don't offer, but on the ones that they do."
To see the full article and the rest of Enrico's comments, grab the January 2013 issue of Computer Music.